VERANO TECHNICAL SERVICES | Brand Identity
OVERVIEW
Client Verano Technical Services, Danville, CA. An independent organization overseeing the health of local roadways and transportation infrastructure.
Goal Based on an existing logo concept, design several distinct logos for a brand identity which professionally captures the artistic elegance of roadway infrastructure. Business card concepts were also designed show select logos in action.
Duration 1 Month
LOGO
The existing logo concept, a gestalt bridge which can also depict a road, was refined to strengthen both symbols, adding lane dashes and a yellow line for the road and a deck for the bridge.
New logo concepts experimented with acronym wordmarks, pictorial icons, and additional gestalt techniques to create alternative bridge-road symbols. These ranged from blocky and geometric to smooth and elegant to provide the client with a variety of choices.
CROSSTALK LABS | Brand Identity
OVERVIEW
Client Crosstalk Labs, CA. An independent student engineering team.
Goal Design a retro team logo and promotional mission patch for the ARCHER rocket project.
Result Created a geometric, 1980s inspired aerospace logo and two mission patch variants for different rocket models.
Duration 1 Month (Logo), 1 Month (Patch)
COAST CRUSADERS | Brand Identity
OVERVIEW
Client Flux Student Design Competition 2025. An annual nationwide design contest held by AIGA Baltimore.
Goal Develop and present an innovative design concept within one of seven categories: identity, packaging, poster, publication, social impact design, ux/ui, video/motion graphics.
Result Created Coast Crusaders, a nonprofit restoring California shores by removing invasive species (social impact category). Designed a strong emblem to unite volunteers, persuasive posters to inspire action, and bright merchandise to spread support.
Duration 1 Month
CIRCLE BACK | Brand Identity
OVERVIEW
Client iF DESIGN STUDENT AWARD 2026. An annual international design contest held by iF DESIGN.
Goal Develop and present an innovative design concept supporting one of fifteen UN Sustainable Development Goals including quality education, gender equality, and climate action.
Result Created Circle Back, a sustainable service that transforms every delivery into a donation opportunity for food and clothing. Designed a friendly, cubic logo, branded donation bag and delivery vehicle concepts, and flyers outlining the Circle Back process.
Duration 1 Month
BLOSSOM SUPPORT CENTER | Brand Identity
OVERVIEW
Client Blossom Support Center, Monterey County, CA. A family justice center providing abuse victims access to government and community support services.
Goal Propose an organization name and accompanying brand identity based on research and client interviews.
Result Designed a welcoming logo embracing growth and community. Showcased brand identity with website and business card mockups.
Duration 3 Months
CONCEPT
Client discussions and interviews directed my research, brainstorming, and moodboards towards key concepts of hope, safety, inclusivity, community, and the many interconnected services of a family justice center.
- "Blossom" interpets victims as individuals in an abundant group of flowers who, with support, can bloom. The locally protected Monterey Gilia flower mirrors this safe growth, inspiring the design concept.
- A community of interconnected people offer protection, care, and support for survivors.
- Calm, coastal teals invite hope and happiness while purple reflects justice and community strength.
LOGO
Centering victims within a supportive community, a repeated blossom shape forms an elegant flower circled by a ring of people holding hands in support.
- White space surrounding the flower illustrates how the community gently forms around victims to protect them.
- Diversity of people and services are shown through a wide gradient of teals.
- Rounded and open type creates a soft, welcoming wordmark with vine-like curves and extensions embracing growth.
TASTE TEA | Brand Identity
OVERVIEW
Goal Design a comprehensive brand identity for a conceptual company and its products.
Result Created Taste Tea, a company brewing flavorful tea for young adults with festive mascot characters. Designed a cheerful logo, engaging social media and print advertisements, and bright packaging.
Duration 3 Months
CONCEPT
My idea was to brand tea as a party drink for young adults and a soda alternative. The name Taste Tea speaks to "tasty" flavors while also asking you to try a sip.
- Mascot-driven visuals celebrate cheerful gatherings and rich fruit flavors.
- Bright colors burst with excitement and youthful energy.
- The flagship ParTEA pack brings the "party" and festive atmosphere.
- A simple "Bold. Flavorful. Fun!" slogan highlights core ideals.
LOGO
To visualize tea and taste, I iterated from steaming teacups and tounges towards a playful tea bag character. The logo combines familiar tea symbols to create a friendly brand identity.
- A pink tounge accents the bag's smiling face to show taste.
- Green tea leaves support the brand as a platform and ground the character as shoes.
- Markered and clean lowercase type create a casual and approachable wordmark.
PACKAGING
I adapted the tea bag shape to form the giant bright yellow "ParTEA Pack". It invities festive energy and delicious details to muted store shelves.
- The tea tag guides your eyes across the pack from the Taste Tea logo to the flavors below.
- Bundled flavors party together beneath the water line and decorate the bag with their colorful confetti.
- Each flavor's fruit character(s) embodies the mood of its taste.
- Concise type shares product information, social links, and the Taste Tea mission.
- The bag's party hat corners create a tea bag shape while allowing for a standard package shape.
PROMOTIONS
To promote Taste Tea, I designed advertisments for print and social media (X, Instagram, YouTube). To help introduce the brand, I created "TEAm Flavor", a larger set of flavor personalities to connect with audiences.
- Calls to action like "Party with Us", "Find your Taste", and "See how you can invite flavor" encourage clicks and purchases.
- Teacup, tea tag, and tea bag shapes frame and festively theme ad graphics.
ADDITIONAL DESIGN | Brand Identities, Logos
